Friday, July 21, 2006

Book Marketing Goes to the Movies

NPR had a story recently about publishers finding new ways to promote forthcoming titles: “now, companies are producing trailers for books — like movie previews, but for literature.”

The story notes some of these trailers are online only, while others are on the big screen across theaters.

That got us thinking of the next Lewis Barnavelt book – of course, due on shelves in just over three months – and what kind of “preview” could be created to pique the interest of readers. Or, perhaps a campaign highlighting the entire Barnavelt series?

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