Thursday, September 6, 2018

Film News: 'House' Leads Studio Television Ad Spending

If you've been seeing a lot of Lewis Barnavelt recently there's a reason.  Variety reports  that Universal Pictures claims the top spot in television spending with The House With a Clock in Its Walls:

Ads placed for the fantasy film had an estimated media value of $4.48 million through Sunday for 944 national ad airings on 34 networks. (Spend figures are based on estimates generated from Aug. 27 through Sept. 2. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including Nick, NBC and ABC, and during programming such as College Football, The Loud House and SpongeBob SquarePants.

Just behind House in second place: Warner Bros.’ “The Nun,” which saw 836 national ad airings across 44 networks, with an estimated media value of $3.02 million.

We like to think that John - who wrote quite a bit about all-things Catholic - would get a kick out of a nun as the follow-up to his film.  Some sort of Fidgettine miracle or some such.  Let us not be silly.

No comments: