Born in Battle Creek, Kellogg was a member of the Seventh-day Adventist Church, practiced vegetarianism, and later was bookkeeper for his brother, John Harvey, at the Battle Creek Sanitarium. 1906, W.K. founded the Battle Creek Toasted Corn Flake Company, known today as the Kellogg Company. His company was one of the first to put nutrition labels on foods, and he also offered the first inside-the-box prize for children.
Ah, the days of Captain Midnight secret-decoder rings, baking powder submarines, and pin-back button badges. One wonders how many of such prizes wound up on Rose Rita’s beanie.
I sometimes wonder which real person was more like Bellairs’s fictional cereal magnate, H. Bagwell Glomus: W. K. Kellogg, John Harvey Kellogg, or that guy who showed up at the sanitarium and borrowed some of their ideas, C. W. Post?
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